LA SIESTA was founded by Dorothee and Alexander Grisar more than 20 years ago.
But even though the couple has retired from management in the meantime, their entrepreneurial courage and their love for hammocks still shape our products and the destiny of our business.
Dorothee and Alexander Grisar
The brand LA SIESTA was created by Dorothee and Alexander Grisar in the early 1990s. Very soon, the company was able to establish its position as a hammock specialist on the market: Desire for quality, love of the product and enthusiasm for traditional manufacturing techniques and designs have made LA SIESTA the leading supplier for high-end hammock classics from Latin America in Europe.
A good team
Love for the product and a tireless desire for achieving quality leadership has secured success for the company. The Grisars proved to be the perfect business duo: Dorothee contributed her special instinct for new products, colours and fabrics while Alexander was able to implement technical knowledge by means of brilliant product solutions and introducing them to the market successfully. But he also contributed something that left its clear mark on the corporate culture: Having grown up in South America, Alexander is able to combine the relaxedness of South Americans with German reliability.
Hammocks, Latin America and its people but especially the family business LA SIESTA are still very dear to the couple. While Dorothee Grisar remains very active in the field of quality management and takes care of the LA SIESTA warehouse outlet, Alexander Grisar specialises on honorary work promoting the cultivation of organic cotton in Latin America (www.socila.eu). SOCiLA, an initiative founded by Alexander, focuses on the countries of Colombia and Brazil.